5 Easy Steps to Creating a Successful Social Media Strategy

A well-executed social media campaign may do wonders for a product’s reputation. Because of this, practically all companies now allocate funds specifically for social media advertising. And this is where startups with little resources face an uphill struggle against social media’s established players. After all, a small business on a tight budget can only go …

How Could B2C Marketers Leverage Instagram For Lead Generation

The growth of social media platforms keeps touching greater heights with the addition of  smart features that help both brands and non-brands showcase their presence. Generally, brands are looking for traditional marketing and advanced advertising techniques to approach their audiences in more innovative and unique ways. Instagram allows businesses to boost their brand awareness and …