Instagram turned 12 years old in 2021, and it now has 1.22 billion active monthly users. By 2021, Instagram had become the second most-downloaded app in the globe, behind Tiktok, with its primary audience being young adults (18–34).
Instagram ads are, needless to say, a big deal. Instagram allows you to personalise your business by giving people an up-close look at the products and experiences you share.
Finding your niche and writing for them is another benefit. You can use the pictures to convey a professional image for your company and win over new clients.
There’s no better time than now to start using Instagram to increase your business’s profits.
Now, let’s dive into some tried-and-true methods for making money on Instagram.
How To Make Your First Sale On Instagram?
Any company that takes the time to learn how to use Instagram for marketing purposes will have a fantastic potential to increase sales and reach a highly specific demographic.
Instagram is a fantastic platform for expanding your consumer base and increasing sales, whether you’re manufacturing and sending your products yourself or through a drop shipping service. Here are some suggestions for making the most of that chance and expanding your business’ Instagram presence.
Check out How to Use Instagram Shopping to Market Your Dropshipping Business as well!
Start with Shoppable Posts
Many amateurs make the mistake of trying to include links into the image captions. Not only will they seem strange and distract your followers, but they also won’t work.
Now you may include a direct link to your product from your post by using the new “shoppable” functionality.
Products can be “tagged” in these posts in the same way that people can be “tagged” in private photos. A link to the website will appear when the user clicks on the image.
A shopping bag icon appears in the lower right corner of photos that can be purchased. In addition to browsing your available products, users can do so from your personal page.
Don’t be a Slacker with the Camera
The secret to a successful Instagram account is posting photos that are both attractive and intriguing.
Even if your words are excellent, the photo itself will always steal the show. Get some great images of your wares taken by pros. Use your imagination in terms of presentation, backdrop, and filters.
Your company will flourish when your photographs are polished, expert, and easy on the eyes.
Use a variety of unconventional approaches. Use models to demonstrate your product, demonstrate how it is made, or reveal details about a forthcoming product.
Identify your trademark style
Instagram is primarily concerned with visual appeal, and this extends beyond the aesthetic quality of individual photos.
What colours do you envision when you think of your brand? What kind of colours come to mind, bright and cheery or dark and dreary? Do you have a particular feeling in mind for these photographs?
Your images should all be well-done on their own, but it’s much better if they all share a common aesthetic. Using a universal filter and photos with a colour scheme in common will make the collage look more polished and professional.
Apps like VSCO allow you to achieve a consistent level of sharpness and colour saturation in your photographs.
Make Appropriate Hashtag Use
Instagram hashtags are a powerful tool for increasing brand awareness, but improper use can backfire.
Explore trending tags in your field by using the search bar. Choose between three and five of the most appropriate hashtags for your campaign.
It may be tempting to include every possible hashtag in your post, but remember that doing so may make you look unprofessional or rude. Use your hashtags with caution. Use them carefully and with caution.
Make your own branded hashtag if you like. Customers can upload photos, or you can host a contest or other event.
Form Alliances with Powerful People
Instagram’s meteoric rise in popularity has created opportunities for some to become overnight sensations in a variety of fields, including the arts, fitness, modelling, and more.
Instagram users who have built up a sizable following in a specific area are not hard to come by.
Look for Instagram stars who have a sizable following among your target demographic, and reach out to them to discuss a potential collaboration. You might ask them to promote your business on their site in exchange for money or free stuff.
Engage in Conversation with Your Audience
The number of people who follow you on Instagram is directly proportional to your level of activity there. Accounts that don’t post as often will lose followers to those who do.
Brand loyalty is earned through more than just an active lifestyle. When a brand engages with its followers, it gains loyalty. Share the content of your followers, engage with their comments, and interact with other profiles.
The friendlier and more outgoing you come across, the more approachable your company will appear. In addition, it broadens the audience for your brand.
Keep in mind the importance of tales
Approximately 58% of Instagram users report finding new brands by browsing through other users’ Stories. Half of Instagram users also said they’ve made a purchase directly from a story, which is likely why ads make up a quarter of the social network’s revenue.
According to projections, global net ad sales from Stories advertisements might reach $16 billion in 2022.
In addition, you should be aware that Brand Stories have a typical completion rate of 86% across all industries. The percentage of finished stories in the entertainment and sports industries increased the most.