In early 2013, six-second videos called Vines swept the internet. In just a few seconds, these films were able to delight and captivate their viewers with a whole tale. Vine is no longer around, but TikTok has taken over the market for short-form video.
But, while Vines were limited to exactly six and a half seconds in length, users of TikTok have a lot more leeway when it comes to video length, which may be perplexing when you’re trying to find the sweet spot.
TikTok video duration calculator
TikTok’s algorithm, user preferences, and the kind of the material you’re making all play a role in determining how long your video should be.
To what extent do shorter videos fare better on TikTok?
The optimal duration for a TikTok video has never been disclosed publicly. On the other hand, we can hazard an educated prediction based on evidence and study.
Midway through 2021, TikTok provided artists with internal statistics indicating that 11–17 seconds was the sweet spot for TikTok duration. In contrast, by the year’s conclusion, that range had risen to 24–31 seconds. Wired reports that a TikTok poll revealed its consumers to be stressed out by films that lasted more than a minute. The TikTok community seems to prefer shorter films, and this is supported by the data, yet the platform has recently begun encouraging user for unknown reasons.
Equally acceptable is a little longer video in cases when you want to feature a product, discuss corporate culture, or tell a story time. Don’t feel that your TikToks always have to be short and sweet; longer TikToks may also garner tremendous interaction.
Why your TikTok needs a good hook
You’ve undoubtedly figured out by now that there’s no ideal length for a TikTok by now. If there’s one thing we know for sure about the success of TikToks, it’s that those with a compelling hook in the first three seconds have the most staying power.
TikTok durations versus Instagram highlights reels
It’s no surprise that Instagram and TikTok are so same, given the company’s intense focus on Reels during the last year in an effort to stay competitive. It’s highly recommended that you share your TikTok videos on Instagram Reels if you want greater exposure for your channel.
Content that does well on TikTok may often also do well on Reels, and vice versa. There is, however, a significant distinction. As of right now, Reels are limited to 90 seconds in length, but TikTok videos can be up to 10 minutes in length. This implies that Reels are faster-paced than TikToks and are typically more polished than TikToks, which can have a more impromptu feel to them.
Remember that the quality of your material on TikTok is just as important as the length of your videos. Your videos will do well on TikTok if they are both entertaining and informative for their viewers.
We have everything you need to expand your TikTok audience and audience engagement! We’ve covered topics like when to post on TikTok to get the most views and how to get more followers.