An In-Depth Analysis of Instagram Statistics

Affiliate and content marketing are two forms of advertising that many businesses now use social media to supplement. Instagram is currently one of the top social media platforms. Because of this, many companies use it as their primary advertising venue. But how can you evaluate the success of your Instagram advertising?

Can you tell me whether you’ve ever checked Instagram’s analytics?

Consider business telephones as an illustration. Information from metrics like customer service and staff output might help you select the best business phone plans. Why? Based on the data, you may select the strategy that will work best for your business.

Equally important for the success of your Instagram marketing campaign are Instagram statistics. Instagram analytics may aid in every facet of your campaign, from recruiting new followers to determining the optimal posting times.

Instagram Data: Where to Find It?

Analytics for the Instagram app may be accessed through Instagram Insights. These are currently only accessible via mobile devices. Metrics tracking on your own PC requires an external platform. Both paid and unpaid services are available to monitor Instagram statistics. But, Instagram Insights is what we’ll be covering here.

You’ll need a company or creator profile (if you don’t already have one) in order to use Instagram Insights. After that, click the three vertical dots in the upper right corner of your profile page to access Instagram Insights.

Several Instagram Analytical Methods

Data mining of user profiles

Your profile page serves as a portal to all of the data collected about you. The past week’s worth of data is analysed here, and it includes:

Influence: the number of times your posts were seen by someone.
How many times users interacted with your account by doing things like browsing your profile or touching a link.
How many people in total were exposed to your content.
Views on profile, or the number of times your info has been seen by others.
The number of times a link to your website was touched.
How many times the phone or email icon was tapped.
Referrals: the number of times other users linked to or discussed your profile.

Stats on the Audience

You may see your audience as a whole for up to 90 days using audience statistics. Indicators consist of:

Development in followers, including both new and lost users.
A list of the top five places where your followers are located, such as cities or countries.
There are categories for ages 13-17, 18-24, 25-34, 35-44, 45-54, 55-64, and 65+.
Sex: either male or female.
The times of day and/or the hours of the day when your Instagram followers are most active.
These kinds of details on client habits are invaluable. It reveals the kinds of people who are interested in your content and the best times to contact them.

Data mining of Instagram Stories

Over half of Instagram’s user base has jumped on the Stories bandwagon. It’s a string of updates that can be personalised with your own photographs, videos, text, music, and even stickers. While short-lived, they provide a fantastic opportunity to contact your target demographic. Instagram Stories now support clickable links.

In addition to the standard metrics, you may also see:

Statistics on users’ taps to go back, advance, next article, and leave the app.
Percentage of viewers who viewed every frame in a Story, also known as its retention rate.
The total number of unique users that have followed your account.

Number of times someone tapped for navigation or a text message.
Human interest data: how many users have seen at least one of your story’s images.
Number of individuals that commented on a video or photo.

Analysis of Posts

Instagram Insights provides data on a variety of feed post metrics. You have access to the following stats over the previous two years:

Remarks: the number of replies to your message.
The number of people that liked your post, broken out per user.
How many different users have bookmarked your update.
The number of times your video was seen online.
Find out how many people are following you and how far your account reaches.

Engagement: the number of individuals that read and interacted with your content.
To check out the key analytics for a particular post, simply click “See Insights” once it has been published.

Statistics on Instagram Shopping

You can check out price tags, make purchases, and create wish lists all within Instagram Shopping. It’s a terrific venue for introducing your wares to potential customers. The same way that VoIP providers offer call efficiency measurements, Instagram provides purchasing stats. To name a few of them:

Quantity of visitors to your product page.
How often users press product-related buttons, such as “save,” to take an action.

Analytics for Instagram Live

Whenever an Instagram Live broadcast concludes, the footage is deleted permanently. Metrics are not saved after the broadcast ends, but can be seen live and captured via screenshot. Besides from impressions and replies, Instagram’s live metrics also include:

The number of times your broadcast was shared.

Analytics for videos

There is a two-year window in which you may access video metrics, such as viewer retention rates:

What was the typical proportion of your video that was viewed?
How many people, as a percentage, were viewing your video at any given moment.
You can see how engaging your films are and whether or not they require any adjustments based on these stats.

Statistics for Instagram Reels

Instagram Reels allows users to compile many clips into one 30-second film. Instagram Reels advertisements are a great approach to market your company because they can be placed between videos. The following are some of the most prominent Instagram Reels metrics:

Plays are the total number of times a reel has been seen.
How many times viewers interacted with a reel (like comments and shares).