Instagram is the go-to platform for many advertisers since it has more than 500 million active users every day. Since 80% of users follow at least one business account, brands with a strong presence on the network have a great chance of attracting the attention of this massive audience.
It’s easier said than done, but you can increase brand exposure using Instagram marketing. Users are unpredictable, and competition is fierce.
If you want to be successful on the platform, you need a tried and true method. Fortunately, this page is filled with the correct advice and resources for you to use. Read them all and put them to use in tandem for optimum results.
How to Use Instagram to Raise Brand Recognition
Instagram is a crowded market, with both established and up-and-coming firms competing for attention. With the correct strategy and mentality, though, your company may easily stand out on the crowded platform.
Here are four tried-and-true strategies that have helped others do this:
Observe Uniformity
Maintaining a constant visual identity for your business can help consumers recognise it and identify it with certain qualities. That’s why it’s so important to have a consistent tone and style across all of your platforms.
The goal is to leave a lasting impact on customers by consistently delivering the same type of material. Consistency in branding has been shown to enhance income by 33%, in addition to helping to raise brand recognition.
Use the Influence of Hashtags
To help its fans and consumers choose your favourite flavours, Lays came up with the hashtag #DoUsAFlavor. The brand was able to attract attention and establish a genuine connection with its target demographic in this way.
Work with key opinion leaders.
How then can you use the potential of influencer marketing to expand your company’s visibility? Employ influential people to promote your product and boost your company’s reputation.
People that follow influencers are more likely to trust your brand as a result of their trust in the influencer. You can’t achieve the same prominence without the help of others.
In a word, yes. You need to choose your influencer partners carefully since they are essentially your brand advocates. It may backfire spectacularly if you choose influencers who don’t carry weight with your target audience or who have the incorrect voice or principles.
If you want to locate influencers that are a good fit for your brand, using influencer marketing software is a wonderful option. These influencers are well-respected authorities in their professions and have a substantial, verifiable audience. You may thus entrust them with the prestige of your company.
Increase the size of your fan base.
You need more people to see your brand, thus you should increase your following count. However, avoid utilising unethical strategies like joining engagement pods or paying for followers on Instagram.
When you have a sizable following, it’s time to start sharing stuff that they’ll want to spread the word about. In this way, you may easily attract new fans without exerting too much effort.
Get set to use Instagram to spread the word about your company.
Marketing on Instagram is not for the faint of heart.Differentiating your product from the competition is possible with the use of the aforementioned strategies. Incorporate them into your marketing plan and you’ll see an increase in brand recognition over time.