10 Strategies To Increase Website Traffic

If you were to ask any marketer or business owner what they wanted more than anything else, they would almost certainly say more customers. After that, what usually happens? Increased interest on their website. In fact, 61 percent of marketers cite lead and traffic generation as their top difficulty. In this piece, I’ll show you 39 different strategies to boost your website’s traffic, most of which won’t cost you a dime.

The art of using content marketing to increase site visits

Warning: you won’t attract more readers without content. If you want to skip this paragraph, feel free to do so. In ten seconds, I’ll know if you’ve given up and decided to focus on creating high-quality content instead.

Start a company blog

First and foremost, your company requires a blog where you can consistently release high-quality, extended-form material. This is not up for discussion.

Companies who blog earn 97% more links to their websites.
There is a 55% increase in website traffic for businesses that blog.
Those who use blogs for marketing are 13 times more likely to see a return on investment.

Prioritize timeless issues

In the long run, it’s not worth it to focus on current events and hot subjects, even if they do increase traffic in the near term. Make posts that will always be relevant to your readers. If you consistently update these evergreen posts, you will see an increase in both visitors and inbound links. (more on that later).

Create attention-grabbing titles

Effective blog headers have been demonstrated to increase traffic by 500%, according to the aforementioned research. Even if your blog post is extremely informative and helpful, no one will read it if the headline is boring. Learn to write attention-grabbing headlines that will draw people to your content in search engine results pages.

Host guest bloggers on your website

Having guest writers contribute to your blog has many benefits, including expanding your pool of potential themes and points of view and perhaps increasing your readership through social sharing and inbound links. Make sure you only share useful information and avoid posting irrelevant links. This can be aided by establishing a consistent set of guest posting standards to ensure that all posts are on-brand.

Make stunning visuals

Brand your products using infographics created with design software like Canva. There will be a link back to your site from sites that use your photographs. In addition, Google is increasingly include photos in standard Search results, providing you more chances to rank and boost the attractiveness (and thus click-through rate) of your result.

Search Engine Optimization (SEO): The Key to a Busier Website

So, there is a catch to each of the aforementioned approaches. If nobody can locate them, they won’t do you any good in attracting visitors to your site. You need an SEO strategy because 71% of all clicks from search engine results go to the websites that appear on the first page. While an SEO plan is a different beast entirely, the basics are outlined here.

Use search terms

The words and phrases that users enter into search engines are called keywords, and some keywords are naturally more popular than others. The term “how to increase website engagement,” for instance, only receives about 10 searches per month, but the keyword “how to increase website traffic” receives 300 searches per month, as shown by using a keyword research tool.

Better your rankings in search engine results

It’s not enough to simply use the term in the meta title and description. If you want to increase the number of organic clicks on the SERP, you need to optimise these pieces of information.

Keep it between 155 and 165 characters, highlight the post’s worth to the reader, and make it call to actions.
Keep it to 60 characters or less, include the keyword towards the beginning, and emphasise the value you’ll bring to the reader.

Internal Reference

Make sure to provide at least 1-3 internal links to other pages on your site whenever you publish new material. Not only will this increase traffic to those specific pages, but it will also (a) keep visitors on your site for longer, (b) enable them to view more pages on your site, and (c) allow them to receive more value out of your site.

Make your page load faster

Your bounce rate will skyrocket if your website takes too long to load. With the recent page experience improvement, speed has become an even more important ranking element. Make sure that all of the technical aspects of your pages (image file sizes, page structure, and the operation of third-party plugins) are optimised to the fullest extent possible. Your site’s loading time should be as low as possible.

You can get a performance score for your site and tips on how to enhance your Core Web Vitals and more with Google’s PageSpeed Insights service.

Amass inbound links

The quantity and quality of inbound connections to your site is one of the most important Google ranking factors. Your own Domain Authority will increase in proportion to the number of links pointing to it from authoritative, high-DA websites. Both your organic traffic and the traffic your links bring in increase proportionally as your DA rises.