Instagram is always developing new features that help businesses reach and interact with their customers. You probably don’t give much thought to the platform’s absence of advertisements now that it’s primary purpose is improving business experiences. Instagram has recently opened up a variety of placement and format options for commercials.
To further assist marketers in expanding their Instagram presence, Instagram released new features and capabilities in October 2022. Instagram advertising can now have a bigger effect because to enhancements made to the platform, such as the ability to place ads in the Explore tab and access to high-quality music for use in Reels ads.
Use High-Quality Soundtracks in Your Ad Reels
The right music can transform any event. The correct music can make or break an advertisement, whether the goal is to calm listeners down or to get them pumped up about a new offering. It collaborates with your ad language and visual design to convey your message clearly and provide the desired effect. That’s why companies shell out big bucks to commission catchy original jingles for their commercials.
Thankfully, the new update makes it simple for Instagram advertisers to discover and add music to their Reels advertisements. Advertisers on Reels’ carousel format may now use high-quality, royalty-free music from the Meta Sound Collection.
The Implications for Commercials
With this new release, advertising on Instagram is both simple and inexpensive for companies. They may save tens of thousands of dollars by selecting sounds from the extensive Meta Sound Collection without having to hire a composer or pay for a licence. That way, businesses may spend less on ad copy and put more resources into improving the effectiveness of Instagram advertising.
Tips for Including Sound in Commercial Reels
This new feature is available in the Creative Editor and may be used to build advertisements. Using the Meta advertising Manager, make your Instagram advertising as you normally would. Follow the instructions down below then:
- First, click the “Add music” box in the ad creatives section.
- Proceed to Step 2 by selecting “Select music.” The Visual Editor will launch.
- Third, choose “Manually apply music” to listen to a list of songs and pick one. You’ll be asked to choose five songs that best represent the commercial. Click “Automatically apply music” instead to let Instagram pick a song for your ad based on its content.
- Just hit “Save” in Step 4 and you’re done! You may complete your ad by including other information. After that, you can listen to a preview of the ad and, if you selected “Automatically apply music,” see the songs Instagram suggested to go along with it.
Advertising on the Explore landing page can reach a wider audience
About 200 million accounts check out Explore every day, and half of all accounts use it at least once a month. This tab is useful for finding new material and accounts that a user would enjoy because it is tailored to their own tastes and habits. Instagram found that 83 percent of its users who were polled utilised the app’s Explore tab to learn about new businesses.
For this reason, many companies aim to have their products included on the Explore page. But getting that level of consistent engagement can be difficult and time-consuming. By allowing advertisements on the Explore homepage, Instagram is making it simpler for marketers to reach their target demographic.
What This Means for Advertisers By placing advertisements on the Explore landing page, marketers may better reach users who are actively engaged in the discovery process. Because of this, people will be more receptive to what you say.
And unlike ads in the Explore feed, these appear much higher up on the page. Get your message in front of viewers immediately on the Explore grid rather of having to rely on them expanding a post and then scrolling through the enlarged media postings.
These advertisements are well-designed to seem like the rest of the grid’s content, so they won’t be distracting to the viewer. This lessens the possibility that viewers may find your advertisement irritating or invasive. Tags and call-to-action (CTA) buttons help them stand out, which may encourage visitors to click on the ad.
Advertisements in the Profile Feed might increase your chances
Instagram is continuing to test a new ad placement, giving businesses more options for reaching target demographic. Instagram has updated so that public, non-teen accounts will see adverts in their profile feeds. To put it another way, the adverts will show up when users view another user’s profile, tap on one of their posts, and browse through their feed.
Instagram will also begin testing a revenue option, which is great news for producers. By having advertisements appear in their profile feeds, qualified producers may increase their income. Unfortunately, at the present time, this opportunity is restricted to a small number of U.S.-based creators.