The growth of social media platforms keeps touching greater heights with the addition of smart features that help both brands and non-brands showcase their presence. Generally, brands are looking for traditional marketing and advanced advertising techniques to approach their audiences in more innovative and unique ways. Instagram allows businesses to boost their brand awareness and enhance sales by following the right marketing tactics.
Brands, about 73% use social media channels to enhance their popularity. So, approaching Instagram with billions of audiences paves the way for brands to reach their target audiences. But what makes B2C marketers use Instagram? Why is Instagram unique compared to other social media channels? Let’s find it out here effectively.
Why is Instagram Unique For B2C Marketers?
Instagram emerges as the sixth-most popular social media site, next to Facebook, YouTube, and Whatsapp. Though Instagram came into use in 2013, it acquired over one billion users with a record growth rate of about 751%.
What makes Instagram special for getting more audiences? Here are some main reasons:
- A user-friendly application with easily accessible features.
- Instagram allows you to gain popularity and explore your talent with wider audiences.
- Since people prefer visual platforms, Instagram helps to view visual content.
- Users can easily grab the content concept on Instagram because of its visuality.
Do you know why Instagram is trending at the top of other social media channels for marketing? Here are some exciting reasons:
# Reach Target Market Easily
People under the age of 18 to 24 years use Instagram to a greater extent. Moreover, if your target audiences are young, Instagram will be the perfect platform to influence your brand or business to wider people. Because of the presence of more young audiences, Instagram is emerging as the natural platform to enhance brand growth.
# Better Content Display
Videos are the primary tool on Instagram to gain your audience’s attention. A survey shows that more than 90% of marketers get an increased ROI by investing in video marketing on social media channels.
Instagram is a visual platform, brands can get the most out of it when they leverage its different features like reels, IGTV and stories. Among them, reels work amazingly to capture more audiences. After posting, you could step ahead to obtain more likes for reels videos to gain visibility from real users, boost content reach and attain greater popularity on Instagram.
#Increased Audience Activity
The users on Instagram always tend to show their presence with their exciting and engaging visual content. However, Instagram experiences an overall engagement rate of 1.22% among the industries, with a posting frequency of 0.62 posts per day. It implies that, when you share a post on Instagram, it captures more likes and views than on Facebook or Twitter.
Top Benefits Of Instagram Marketing
With the reasons for unique features on Instagram, here are some benefits of choosing Instagram as the marketing channel for B2C brands. Let’s now dive into the top benefits:
# Increasing Users
Not only brands spend their time showcasing their presence on Instagram. Apart from 25 million businesses, more users and small scale companies keep on joining Instagram. With a larger user base, Instagram provides a great opportunity for businesses to reach new audiences.
# Effective Targeting
Instagram helps brands to target their audiences and reach them with location, interest, behavior, and age. There is also an automated targeting feature on Instagram to gain excessive benefits for B2C businesses.
# Boosting Followers Count – An Easy Task
On Instagram, boosting your follower count is easy when compared with other social channels. Brands get wider methods to promote their Instagram profile, either using their website or product packing.
# Leverage User-Generated Content
The target audiences believe in brands by viewing the user-generated content. Instagram users trust UGC content 50% more than the normal content by brands. So, encourage potential customers to share their content with your branded hashtag to gain traffic.
# Get In-Depth Analytics
Instagram helps businesses with the in-built analytics feature. The insights help to reach your target audiences by providing their data like age, gender, and location. With the age group and location, you can create content that attracts those people to your brand.
With excessive growth of audiences, Instagram still keeps proving that it is the best place for B2C marketers to promote their products. Though building audiences and getting new leads slightly differ from other platforms, Instagram is the most effective way to achieve it. Therefore, boost your marketing efforts with the above tips and grow your B2C business with potential leads.