Among the most popular mobile apps in the world today is Instagram, a multimedia-based social network. Instagram is a social media platform for sharing photos and videos easily. In addition, video consumption accounts for a significant portion of internet use and can be of great benefit to them. These videos have become incredibly popular among social media users, particularly Generation Z. It is important to follow a few best practices in order to succeed with video marketing using Instagram.
Step1 : Align your Instagram videos with your marketing objectives
You can work backward from your marketing goals in order to match your Instagram videos to these objectives. One possible strategy for a startup in its first year would be to promote awareness of its product or service. Therefore, these videos could be tutorials or How-tos. Alternatively, established companies may be able to produce videos that highlight their culture and camaraderie. The following types of videos can be produced on Instagram:
- Demonstrate how your product solves real-world problems
- Tell your customers why they like your product or service
- Have employees record videos using their mobile phones
- This is the best way to show the challenges your team faces.
- You can connect your service or product with customer problems by using these videos
Step 2: Create high-quality video content
Regardless of the type of video you produce, ensure that it is high-quality. Video content of poor quality is unlikely to draw an audience and has a low retention rate. Moreover, while producing high-resolution videos is important, do not forget to consider the right resolution, duration, and aspect ratio of your videos. On Instagram, there are primarily three types of videos. Once you create and upload Instagram videos, you could buy Instagram auto likes to get engagement for the new content.
These videos last one minute and are available in three different formats: square, vertical, and landscape. 1080 x 1080 pixels is the resolution of square videos. Landscape videos have a screen resolution of 1200 x 673 pixels, while vertical videos have a resolution of 1080 x 1350 pixels. You can reach a large audience by using Instagram live videos. A pre-announced time and topic can be used to reach a large audience. You could, for example, show a live video of how to play the backhand at a specific time if you are a badminton coach. It is common for Instagram users to utilize this feature to conduct interviews with different personalities, conduct live chats, etc.
These videos last between 10 minutes and one hour. This kind of video can be used for showcasing video content longer than a video clip like reviews, documentaries, interviews, etc
Step 3: Improve Your Videos Using Instagram Analytics
The key to a successful Instagram campaign is knowing what videos work best for you. What is the best way for you to track the analytics of your videos on Instagram? When you go to your Instagram profile and click Insights, you will discover a great deal of information about the performance of your content. For better results, adjust your content strategy in response to these insights.
Step 4: Utilize best practices for Instagram videos
If you are planning to make video content for social media, there are a few best practices you can follow in order to achieve success. Taking the time to respond to the comments left by your viewers would be a good example. Ensure that you respond to all comments on Instagram. By doing so, the algorithms are able to determine that there is a genuine conversation taking place. Consequently, your video content is displayed to a larger audience via its extensive user base.